<i id="3fl7v"><thead id="3fl7v"></thead></i>

        <big id="3fl7v"></big>
          <big id="3fl7v"></big>
          <big id="3fl7v"></big>

            <big id="3fl7v"><address id="3fl7v"><thead id="3fl7v"></thead></address></big>

                      | HITACHI HOME | UP | SEARCH | HITACHI

                      News Release

                      November 5, 1998

                      HITACHI AND EQUATOR TECHNOLOGIES TO JOINTLY DEVELOP AND COMMERCIALIZE HIGH-PERFORMANCE MULTIMEDIA PROCESSOR

                      Hitachi, Ltd. and Equator Technologies, Inc. today announced a cooperative relationship in 
                      the joint development and  commercialization of  the Media Processor Series, a high-end 
                      multimedia processor platform that utilizes very long instruction word (VLIW) architecture.  
                      The Media Processor Series  will target  multimedia product applications such as set-top 
                      boxes, video editing systems, game machines, multimedia PCs, image processing systems for 
                      industrial and medical applications, and network equipment.  The first products will be shown 
                      at COMDEX/Fall '98, that opens November 16 in Las Vegas, and will be launched in the last 
                      quarter of 1998.  
                      
                      The Media Processor Series is based on a joint-development agreement the two companies 
                      signed in January 1997.  Under the agreement, the two companies have been jointly 
                      developing  very large-scale integrated circuits (VLSIs) and related software, including a 
                      compiler and media library. In launching the products, Hitachi will produce the VLSIs, and 
                      both companies will have worldwide marketing rights.  
                      
                      "We expect that the Media Processor Series, which is a result of Hitachi's VLIW technology 
                      and advanced semiconductor process, will be utilized over a broad range of multimedia related 
                       products. Hitachi, Ltd., in cooperation with  Equator Technologies Inc., aims to make the 
                      Media Processor Series a global de facto standard in the area of multimedia,"  says Mr. 
                      Toshiakira Ikeda, general manager of the Strategic Business Development 
                      Division/Information Group of Hitachi.
                      
                      "Partnering early on with manufacturers of consumer digital products is a key to Equator 
                      Technologies'  success," states Ron Bell, Equator Technologies' chief executive officer.  "Our 
                      joint development agreement with Hitachi will enable both of us to supply consumer electronic 
                      manufacturers with a media processor series that meets their needs.  Ultimately, software tools 
                      that allow multiple uses for the same architecture platform provide for a broad range of end 
                      applications.  The key differentiating factor for Equator is our early focus on both end 
                      applications and software."
                      
                      VLIW is a technology that enhances processor performance by increasing the number of 
                      instructions that can be executed simultaneously, making it essential technology of the next 
                      generation of processors.  The architecture of the Media Processor Series is based on VLIW 
                      technology, which enables significant improvement in multimedia functionality through the 
                      inclusion of additional instructions for multimedia processing and multimedia peripherals 
                      interface capabilities.  The result is compatibility over a broad range of multimedia sectors that 
                      include digital video processing, graphics processing, network processing and image 
                      processing. The processor architecture design, based on a basic architecture developed by 
                      Hitachi, has been improved by both companies.
                      
                       An advanced compiler for simultaneous execution of the VLIW-level instructions will also be 
                      provided to make the Media Processor Series a fully programmable platform.  The compiler 
                      has an extremely powerful scheduling function for parallel instruction implementation and 
                      eliminates the need for software developers to use assembler code.  This translates into shorter 
                      development times and lower development costs.
                      
                      With a 16-bit summing performance well above 3000 million multiply and accumulations 
                      (MMAC) per second, the first product that the two companies plan to introduce is expected to 
                      deliver a level of performance far ahead of rival products. The first product aims for high-end 
                      digital signal processing (DSP) applications in such areas as video editing and image 
                      processing, and is scheduled for market release in the last quarter of 1998,  mainly by Equator 
                      Technologies at first. 
                      
                       One promising digital TV related application of the Media Processor Series will be as an All 
                      Format Decoder (AFD(TM)) software.  AFD(TM) technology, which was developed by Hitachi
                      America, Ltd., enables all eighteen of the United States Advanced Television Systems 
                      Committee (ATSC) formats, which include high-definition formats , to be converted to the 
                      standard definition format.  Therefore, a standard definition TV set thus equipped would be 
                      able to receive high-definition broadcasts. Prototypes of the first media processor products 
                      incorporating Hitachi AFD(TM)  software will be demonstrated at the COMDEX/Fall '98.
                      
                      In the second half of 1999 Hitachi and Equator plan to ship a version specifically for digital 
                      TV applications that will offer an improved cost-performance ratio. Another version that 
                      offers enhanced graphics support is planned for 2000.  In this way, Hitachi and Equator intend 
                      to continue to meet the diversifying needs of the digital convergence market.
                      
                      Hitachi, Ltd., headquartered in Tokyo, Japan, is one of the world's leading global electronics 
                      companies, with fiscal 1997 (ended March 31, 1998) consolidated sales of 8,417 billion 
                      ($63.8 billion*).  The company manufactures and markets a wide range of products, including 
                      computers, semiconductors, consumer products and power and industrial equipment. For 
                      more information on Hitachi, Ltd., please visit Hitachi's Web site at http://www.hitachi.co.jp.
                      * At an exchange rate of 132 yen to the dollar.
                      
                      Equator Technologies Inc. is a semiconductor systems company with offices in Austin, Texas; 
                      Campbell, California; Seattle, Washington, and Tokyo, Japan. Formed in 1996, Equator 
                      develops and sells semiconductors, applications and systems software, and reference designs. 
                      Equator Technologies Inc. successfully develops and implements VLIW software-
                      programmable media processor series platforms. Visit Equator at http://www.equator.com.
                      
                      


                      WRITTEN BY Secretary's Office
                      All Rights Reserved, Copyright (C) 1998, Hitachi, Ltd.

                          <i id="3fl7v"><thead id="3fl7v"></thead></i>

                            <big id="3fl7v"></big>
                              <big id="3fl7v"></big>
                              <big id="3fl7v"></big>

                                <big id="3fl7v"><address id="3fl7v"><thead id="3fl7v"></thead></address></big>

                                          ΢ּ