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                      | HITACHI HOME | UP | SEARCH | HITACHI

                      News Release ^
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                      September 27, 1999

                      Hitachi Releases LCD Controller/Driver Providing 2-Line/16-Character Display or 320-Segment Display with a Single-Chip

                      - 1.7 mm chip width and COG mounting for small, lightweight, low-cost systems -

                      Hitachi, Ltd. (TSE: 6501) today announced the HD66704 LCD controller/driver for 
                      small LCD panel displays, offering 2-line/16-character display*1 or 320-segment 
                      display*2 with a single-chip.  Sample shipments will begin in October 1999 in Japan.
                      
                      The HD66704 has a 1.7 mm chip width (60% that of Hitachi's previous models), 
                      significantly reducing the chip mounting area when using COG*3 mounting, and 
                      enabling smaller and lighter LCD panels to be produced at lower cost.
                      
                      Small LCD panels are widely used in such products as cellular phones, facsimile 
                      machines, IC card readers, and ITS terminals.  Display contents vary widely, from 7-
                      segment displays to 5 x 8-dot kana/alphanumeric character displays.
                      
                      With the need for small, lightweight, low-cost LCD panels in these applications, 
                      conventional QFP mounting is increasingly being replaced by the use of COG 
                      mounting, in which the driver chip is mounted directly onto the LCD glass, enabling 
                      the number of parts to be reduced.  While the use of COG mounting has reduced the 
                      number of parts, however, the chip mounting area has increased, making it difficult to 
                      reduce costs.
                      
                      Following on from the previously released 2-line/12-character display HD66705 and 
                      4-line/12-character display HD66717 as dot matrix type controller/drivers for small 
                      LCD panels, Hitachi has now developed the HD66704 LCD controller/driver to meet 
                      the needs for even smaller size, lighter weight, and lower cost.  The new HD66704 
                      provides 2-line/16-character character display or up to 320-segment display with a 
                      single chip, while reducing the chip mounting area on the LCD glass by holding the 
                      chip width down to 1.7 mm.
                      
                      Character display mode allows simultaneous display of kana or alphanumeric 
                      characters of  2-line/16-character together with 160-segments.  A fixed 432-character, 
                      5 x 8-dot size font and two user-programmable fonts are provided on-chip, enabling 
                      display of a wide variety of characters including boldface and multinational fonts.  
                      160-segment display also provides for the display of icons, pictograms, and similar 
                      marks.
                      
                      In segment display mode, up to 320-segments can be displayed at 1/4 duty.  With the 
                      7-segment arrangement used for numeric display, up to 40-characters can be shown.  
                      High- and low-speed blinking control is available for individual segments, and can be 
                      used to provide flashing low-battery-level or other alarm indications.
                      
                      The HD66704 also includes a 2x/3x step-up circuit for LCD voltage generation, an 
                      LCD power supply op-amp requiring no external condenser, and a CR oscillation 
                      circuit with built-in oscillation resistance, enabling fewer external parts to be used.  5 
                      MHz high-speed synchronous serial interface and 68-type 4-bit bus interface 
                      functions are also provided on-chip for interfacing with a microcomputer, reducing 
                      the number of interface lines required.
                      
                      Access to on-chip registers and RAM can be carried out at high-speed using 
                      consecutive writes independently of the internal operating clock frequency, enabling 
                      fast data transfer to be achieved even on a serial interface.  The pins for external 
                      interface control signals are arranged on the short sides of the chip, decreasing the 
                      adhesive area connecting the LCD glass and heat seal, and so enabling the LCD glass 
                      to be reduced in size.
                      
                      The HD66704 is suitable for TCP*4 mounting as well as COG mounting.
                      
                      Notes:	1. Character display: An on-chip character generator that generates font  
                      	 patterns is provided, and the microcomputer can easily display kana, 
                               alphanumeric, and other characters in the character generator simply 
                               by specifying one-byte character codes.
                      	2. Segment display: Illumination/non-illumination control is performed 
                               for each LCD pattern (segment).  With 7-segment display, seven LCD 
                               patterns are arranged in the shape of the figure 8, and numbers 0 to 9 
                               can be represented by controlling the illumination of the individual
                               segments.
                      	3. COG (Chip On Glass): A mounting method in which a die with gold 
                               bump is directly mounted face-down on the LCD glass.  The thickness 
                               of the LCD module is thus no greater than that of the LCD glass.
                      	4. TCP (Tape Carrier Package): A package in which the chip is mounted 
                               on a thin-film tape. Ultra-thin type mounting is possible (1 mm or less).
                      
                      < Typical Applications >
                      GSM and similar cellular phone systems, facsimile machines, cordless phones
                      Electronic wallets, IC card readers, ITS terminals
                      Portable audio devices (MD, MP3)
                      
                      
                      < Prices in Japan >   (For Reference Only)
                      Product Code		Shipment Form		Mounting Form	Sample Price 
                      								(Yen)		
                      HCD66704A03BP		Die with gold bump*	COG		280		
                      HD66704A03TB0		Bending TCP		TCP		560		


                      WRITTEN BY Secretary's Office
                      All Rights Reserved, Copyright (C) 1999, Hitachi, Ltd.

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