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                      | GLOBAL HOME | UP | SEARCH |
                      News Releases from Headquarters

                      October 3, 2000
                      Hitachi's corporate statement
                      "Inspire the Next" on display at CEATEC JAPAN 2000
                      -Solutions designed to create a lively society,
                      on three exhibition stages-
                      #
                      Hitachi,Ltd. today announced "Inspire the Next" as the display concept, at the 
                      CEATEC JAPAN 2000.
                      
                      As the 21st century draws near, there is something remarkable in the growth of the 
                      multimedia society and the change of the times, which are both powered by the current 
                      wave of digitization. In keeping with this, new needs to improve lifestyles are becoming 
                      apparent, and a revolution in the fields of telecommunication, information and imaging 
                      is sought to satisfy those needs.
                      
                      In April this year, Hitachi began brand management. With "Inspire the Next" as its 
                      corporate statement, Hitachi aims to create "a lively society in the next age."
                      
                      At CEATEC Japan 2000, the largest information and media event in Japan and Asia in 
                      the fields of telecommunication, information and imaging, Hitachi, with 
                      "Inspire the Next" as its theme, will introduce products and solutions that will 
                      realize this lively society on three exhibition stages: Business, Lifestyle and 
                      Industry.  
                      
                      Below is an outline of these three stages:
                      
                      Business stage
                      The Business stage's theme "Best Solution Partner in Next Society" concentrating on 
                      the network era, will see Hitachi creating net business for customers with total 
                      solutions ranging from applications to iDCs (Internet data centers) to platforms. 
                      Major exhibits:
                      
                      • Rapid Web Integration [e-Transformation Service]
                      • Inter-Enterprise Business Media Service TWX-21
                      • Electronic Mall System Provision Service (Mall·e-shop ASP )
                      • Storage Solution(SAN)
                      • System Management Solution (JP1 Version 6)
                      Lifestyle stage "Your Digital Life NAVIGATOR," the theme of the Lifestyle stage, has the world's first DVD-CAM (DVD Camcorder) which utilizes DVD-RAMs as recording media. It also has the "Plasma TV" which realizes breathtaking visuals through BS digital media offerings. This "navigation" will offer, in the near future, a visual information lifestyle to customers. Major exhibits:
                      • DVD Camcorder
                      • DVD-RAM Drive
                      • Plasma TV
                      • PC Prius Series
                      • PC&AV LCD Display :Prius View
                      Industry stage "Welcome to Super H World," the Industry stage's theme, introduces Hitachi's latest electronics including the new microcomputer product, SH-5, of the Super H Series, which are used in a variety of digital equipment, the core of the multimedia society. Major exhibits:
                      • Super H RISC Engine
                      • SOCplanner(pronounced "S-O-Cplanner") System LSI Platform
                      • Flash Meomory Card
                      • Plastic Optical Fiber(POF)?compatible Module
                      • LCD Display
                      Hitachi, Ltd., headquartered in Tokyo, Japan, is one of the world's leading global electronics companies, with fiscal 1999 (ended March 31, 2000) consolidated sales of 8,001 billion yen ($75.5 billion*). The company manufactures and markets a wide range of products, including computers, semiconductors, consumer products and power and industrial equipment. For more information on Hitachi, Ltd., please visit Hitachi's Web site at URL:http://www.hitachi.co.jp. * At an exchange rate of 106 yen to the dollar.

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                      WRITTEN BY Corporate Communications Division
                      (C) Hitachi,Ltd. 1994,2000. All rights reserved.

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